Coca Cola (Coke) Report Essay Example | Topics and Well Written Essays - 1000 words

Coca Cola (Coke) Report - Essay Example Contents Contents 3 1. Introduction 4 1. Introduction Coca Cola boosts of having the highest brand equity in the world. According to surveys, one of the most recognized words in the world is â€Å"Coca Cola†. The product Coca Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. Considering a slow but steady move towards non-carbonated healthy drinks, the product has faced mounting pressure to boost and enhance its promotional activity across the globe in order to maintain market share which has seen a decline from 2005-2010 (Euromonitor International, 2011). This report shall investigate and describe the promotional mix and strategies that have enabled the Coca Cola brand to uplift and maintain the leadership of its carbonated Coke beverage across the globe. 2. Promotional mix From partnerships with renowned international brands to using celebrities in advertisements to keep the youth hooked, Coke has effec tively been promoted through all promotional media. In 2006, for instance, Coca Cola distributed approximately 70 million codes of songs inside Coke’s packs which were redeemable at Apple’s i-tunes store (Telecomworldwire, 2006). ... The diamonds had three shapes namely round, marquise and princess each of which corresponded to personalities attached to Vanilla Coke, Lemon Coke and Coke Light respectively (Hargrave-Silk, 2004). This was one of the most expensive promotional campaigns of its times beating its rival products such as Pepsi. This strategy also reflects how Coke’s lifestyle-oriented promotions aim at aspiring young, exuberant, contemporary men and women. The attributes of the Coke drink are reflected in its advertisements. For instance, one of the ads depicted a confident, bold and sexually appealing customer at a restaurant where Coke was sponsoring a giveaway (Hargrave-Silk, 2004). As mentioned earlier, Coca Cola has effectively used psychological marketing in its promotional mix. The company has also partnered with Parts Connection (a motor trade dealer) whereby a can of Coke is given with every purchase worth $100. The can is worth $1,000 of petrol (Motor Equipment News, 2009). At the end o f a particular period, the labelled cans can be used for drinking Coke (Motor Equipment News, 2009). This has given cash starved customers another reason to purchase spare parts from this dealer. The product has such a huge fan following that some of the company’s promotional efforts have fallen short of its customers’ expectations. As part of its regular line of promotion, the Coke brand has been running an online loyalty program for its Coke fans which has become a source of disappointment for its loyal fans. These fans claim to have collected several codes from bottle caps in return for points only to discover that few of the expensive products (against which the points are redeemable) have run out of stock

Object-oriented vs traditional structured Essay Example | Topics and Well Written Essays - 500 words

Object-oriented vs traditional structured - Essay Example It is indispensable to note that object oriented programming remains as the most high-level, flexible, and reusable program compared to structured programming. Object oriented programming (OPP), is much advanced than the structured programming languages since it incorporates three important principles of software development like encapsulation for data hiding which is not common in structured system. Structured programming is the application programming method created in a top- down coding style with functions oriented structures. The structured programming employs the programming mechanisms of dividing program source codes into modules, which consist of control statements like loops, library or user defined functions. The development and implementation of structured programming happens sequentially. Object oriented programming promotes the communication of objects and functions in the main program and the classes in private or public manner. There are three characteristics of object-oriented programming which the structured programming does not have for example the encapsulation, inheritance and polymorphism (Pecinovscy, 2013). In contrast, structured programming takes the top-bottom approach in the development of its codes while OOP remains organized into classes and embedded with functions that control the data within the classes. Secondly, structured programming is based on data structures and subroutines while the object oriented has object that supports polymorphism or reusability accelerating system design hence the reduction cost in software development. Structured programming split tasks into modular forms improving the readability and the simplicity of its coding system. While in the object oriented programs each object code structure include the data and the statements controlling the data flow. There is no reusability in the structured code systems while in coding system of the OPP codes there is reusability meaning a section of codes can find use